New Plan
A bold commercial for Artlist — fast, musical and made to move, cut entirely to the platform's own library.
The Challenge
Artlist's 'New Plan' commercial is a high-energy spot built around the thing the brand sells best: music. Every beat drives a cut.
Produced by LACO Films, it moves between vignettes with relentless pace, proving the platform's range in under a minute.
Approach
Sell music with motion — let the track choose the cuts.
Beat-driven edit — every transition lands on the downbeat
Range in a minute — vignettes that show the library's breadth
Energy first — pace that never drops below a sprint
Technical Decisions
Every film runs through the same production and post pipeline — chosen for image quality, total control in the grade, and motion that holds up from broadcast to social.
| Tool | Why |
|---|---|
| ARRI Alexa | Large-format cinema sensor with the latitude to push hard in the grade |
| Prime lenses | A consistent, characterful look with control over depth and flare |
| DaVinci Resolve | Colour grade and finishing — one cohesive look across every deliverable |
| Premiere Pro | Editorial from the hero cut down to social, conformed to the grade |
| After Effects | Motion design, titles and clean-up where the edit needs it |
| Multi-format mastering | Mastered once, delivered to spec for broadcast, online and paid social |
The Result
A commercial that feels as good as it sounds.
- Hero spot plus social cutdowns
- A beat-matched edit system
- A look that scales across placements
- Delivered for broadcast and online
The music does the talking — the picture keeps up.
Lessons Learned
When the product is sound, the edit has to be the star.
Cut to the music and the spot writes itself.