Nike x Ashley
A Nike director's cut by Amber Grace Johnson — sport, motion and attitude.
The Challenge
Nike x Ashley is Amber Grace Johnson's director's cut — a sport film built on movement, grit and personality.
It trades polish for energy, letting performance and character carry the story.
Approach
Lead with energy — let performance set the pace.
Athlete-first — the talent and movement carry every frame
Grit over gloss — texture and attitude instead of polish
Director's cut — the edit the director actually wanted
Technical Decisions
Every film runs through the same production and post pipeline — chosen for image quality, total control in the grade, and motion that holds up from broadcast to social.
| Tool | Why |
|---|---|
| ARRI Alexa | Large-format cinema sensor with the latitude to push hard in the grade |
| Prime lenses | A consistent, characterful look with control over depth and flare |
| DaVinci Resolve | Colour grade and finishing — one cohesive look across every deliverable |
| Premiere Pro | Editorial from the hero cut down to social, conformed to the grade |
| After Effects | Motion design, titles and clean-up where the edit needs it |
| Multi-format mastering | Mastered once, delivered to spec for broadcast, online and paid social |
The Result
A sport film with real attitude.
- Director's cut plus social edits
- A look built on movement
- Stills for paid social
- Delivered for online
Sport that feels like a statement.
Lessons Learned
A director's cut is where the film's real voice comes through.
Cut for energy, not for safety.