Vogue China
Six 15-second idents for Vogue China — William Chan and Sandra Ma in Chanel, directed by Fanny Hoetzeneder.
The Challenge
A suite of six 15-second idents commissioned by Vogue China, starring William Chan and Sandra Ma in Chanel.
Directed by Fanny Hoetzeneder for Knucklehead, the films distil high fashion into precise, repeatable moments built for broadcast and social.
Approach
Six films, one language — luxury compressed into fifteen seconds.
Built to repeat — a consistent grammar across all six idents
Fashion-first framing — Chanel and the talent always the hero
Broadcast-ready — crafted for TV and social from the start
Technical Decisions
Every film runs through the same production and post pipeline — chosen for image quality, total control in the grade, and motion that holds up from broadcast to social.
| Tool | Why |
|---|---|
| ARRI Alexa | Large-format cinema sensor with the latitude to push hard in the grade |
| Prime lenses | A consistent, characterful look with control over depth and flare |
| DaVinci Resolve | Colour grade and finishing — one cohesive look across every deliverable |
| Premiere Pro | Editorial from the hero cut down to social, conformed to the grade |
| After Effects | Motion design, titles and clean-up where the edit needs it |
| Multi-format mastering | Mastered once, delivered to spec for broadcast, online and paid social |
The Result
A polished ident package for Vogue China.
- Six 15-second idents
- A cohesive look across the set
- Cutdowns for broadcast and social
- Delivered to spec for every placement
High fashion, distilled.
Lessons Learned
At fifteen seconds, every frame has to earn its place.
Luxury is restraint — say less, beautifully.