Slido
A kinetic product film for Slido — clean motion, confident type and a rhythm that never lets up.
The Challenge
Slido is a fast, type-led product film built on momentum — every cut lands on the beat and every transition earns its place.
Directed by Filip Marek, the piece keeps the interface front and centre while motion does the storytelling.
Approach
Let motion carry the message — keep the UI clean and the pace relentless.
Beat-matched cuts — every transition timed to the track
Type as motion — kinetic typography doing the narrative work
UI front and centre — the product stays the hero throughout
Technical Decisions
Every film runs through the same production and post pipeline — chosen for image quality, total control in the grade, and motion that holds up from broadcast to social.
| Tool | Why |
|---|---|
| ARRI Alexa | Large-format cinema sensor with the latitude to push hard in the grade |
| Prime lenses | A consistent, characterful look with control over depth and flare |
| DaVinci Resolve | Colour grade and finishing — one cohesive look across every deliverable |
| Premiere Pro | Editorial from the hero cut down to social, conformed to the grade |
| After Effects | Motion design, titles and clean-up where the edit needs it |
| Multi-format mastering | Mastered once, delivered to spec for broadcast, online and paid social |
The Result
A product film with momentum to spare.
- Hero film plus social cutdowns
- A reusable kinetic type system
- A look that scales across the product
- Delivered for web and social
Proof that motion can sell a product on rhythm alone.
Lessons Learned
Pacing was everything — the film lives or dies on the edit.
Cut to the beat and the product feels alive.