Careem Quik
derekbranscombe brings his signature touch to Careem Quik's latest campaign — turning everyday produce into something worth stopping for.
The Challenge
derekbranscombe brings his signature touch to Careem Quik's latest campaign, turning everyday produce into something worth stopping for.
There's grit here, texture, and a visual language that treats quick commerce with the kind of care it rarely gets. Fresh looks meet fresh attitude, because even delivery deserves good direction. Crisp, quick, and genuinely considered.
Approach
We treated quick commerce like a craft brief, not a rush job.
Produce as hero — everyday groceries shot with the texture and grit of editorial food film
Fresh attitude — a visual language that gives delivery the care it rarely gets
Crisp and quick — cut tight to match the speed the brand promises
Technical Decisions
Every film runs through the same production and post pipeline — chosen for image quality, total control in the grade, and motion that holds up from broadcast to social.
| Tool | Why |
|---|---|
| ARRI Alexa | Large-format cinema sensor with the latitude to push hard in the grade |
| Prime lenses | A consistent, characterful look with control over depth and flare |
| DaVinci Resolve | Colour grade and finishing — one cohesive look across every deliverable |
| Premiere Pro | Editorial from the hero cut down to social, conformed to the grade |
| After Effects | Motion design, titles and clean-up where the edit needs it |
| Multi-format mastering | Mastered once, delivered to spec for broadcast, online and paid social |
The Result
A campaign film that made fast feel considered.
- Hero film plus social cutdowns
- A look that treats convenience as craft
- Stills pulled from the master for paid social
- Delivered for online and in-app placements
Proof that even a grocery run deserves good direction.
Lessons Learned
The challenge was making 'quick' feel premium without slowing anything down.
Even delivery deserves good direction.